Announcing Lucky Machine; UNIQLO’s Prize Winning Online Game to Celebrate the Imminent Launch of the

In the run-up to their ecommerce website relaunch, on 9 September 2010, UNIQLO have developed two new social media initiatives; LUCKY COUNTER, which hands over control of their best selling items to their customers, and LUCKY MACHINE, a pinball flash-based game offering players the chance to win huge prizes and online UNIQLO discounts.